The wave of pandemic cannot be stated as an end.

The global issue of Covid-19 is still intact or rather elevating to a greater extent.

But, this doesn’t mean that consumers have stopped wearing makeup. No other aspect is as resilient for consumers as using makeup. While few beauty products can instantly boost your day by refreshing your mood, confidence and make you feel more grateful and empowered like a stroke of bold lipstick, the unrestrained stage of Covid-19 makes it difficult to wear makeup when wearing a face mask or protecting yourself from the virus and its effects.

There has been a shift in how people choose to wear makeup, focusing more on products which are transfer resistant. The color cosmetics which are included under clean beauty products with non-toxic backed INCI while keeping skin more natural looking so that makeup doesn’t rub off inside your mask.

So, it’s no wonder that there has been a significant increase in the color cosmetics in flattering range of all skin shades including foundations, sunscreens, lipsticks etc.

Pandemic is here to stay for a long period of time prior to time we completely go mask free,  until then we’ll be nothing more than excited to explore and experiment with more vibrant and technically driven ideas to provide consumers with more reliable and significant products. 

This entire situation boils down to idea that consumers now prefer to use minimal product usage on the skin and thereby focusing on the multifunctional products. The range of ingredients which create no harm to the skin in any possible way and at the same time impart the promising texture to the final product of high performance. The transfer resistant film formers have taken center stage for so long now and it continues to show the significance for the long term. The creation of space for the new inventions to glide in are always welcome by the consumers and we consistently work for certain advances.

So, the power of a good old-fashioned painted pout and the matte finish based pigmented products which is majorly raised for face and lips has come to existence with instant mood beauty staple.

But for consumers who want to rock a bold lipcolor or full coverage smart foundation, sporting a face mask or blushing elegance on cheeks can mean leaving behind a smudgy mess and staining the mask. That is, if you don’t have the rightly designed products with corresponding high performance ingredients.

One such product which is exotic film former with exceptional dispersion capabilities during formulation process making it more stable thereafter while imparting characteristics of water-resistant formulation especially pigmented personal care range.

Are we missing something. Yes, the name! CosmoSurf® DCB-20 .

When you need industry leading innovation, we can help you develop #BeautyForBrand

For more information on any of our products; get in touch with us through info@vimallifesciences.com