Today’s consumers find beauty not only in the performance of their daily beauty products, but in their creative textures and design of the formulation. This trend is for creating a lasting impression which is what today’s consumers are seeking in every aspect for that matter. Our novel synergy with the ingredients allows creativity with textures for every concept brings these ideas to life.

With a booming skin care industry, it is natural for the consumers to explore on multiple products and make a choice for what seems superior and more relevant according to the skin type and environment. Sometimes all we hear in the head is “what works best for our skin?”; “what product type should we go for?”; “I hope it does not cause any concern to my skin.” Saying that, the most considerate attribute of the formulation is the texture of the product and the feel upon application that describes the products with their unique contribution in overall performance which is hence the key to consumer preferences. Product efficacy ensure customer loyalty in the long run, but sensory appeal sells the product. The buying decision of the consumer is influenced by the sensory and feel of cosmetic products.

Why is the texture of formulation so important?

Product texture is significant in creating a perception of quality and efficacy. Beyond perception, texture also contributes to product benefits, such as moisturizing properties. Cosmetic formulators must, therefore, evaluate the performance synergy of each ingredient contributing to the product texture and design their formulation such that the final texture is in synchronization with the marketing brief.

Skin care products, specifically are preferred based on their texture. To achieve the right texture, formulators must have a thorough understanding of emulsion technologies, one phase and aqueous systems. Texture is not just responsible to create physical and rheological properties of the emulsion, but also by how the skin feels upon product application and after product application. Consumers may characterize texture as a property that makes the product easy to pick up, creamy, spreadable, stringy or firm.

What we offer for this significance?

Factually, Nylon-12 is an ingredient that sparks multiple formulation designs which categorically contributes to texture along with sensory and significantly to the overall efficacy of the product.

For this, we present an incredible range of Nylon-12, known as Nylonpolys from THE INNOVATION COMPANY® as a composition of Nylon-12 that has continued to grow in popularity for use in cosmetics and personal care products.

NYLONPOLY® is a wide range of Nylon-12 powders with varied sizes and surface treatments. They are also available with encapsulated actives such as vitamin E and coenzyme Q10. These are spherical particles with a sponge-like structure and soft feel. The particles form elevations on the surface of emulsion when the emulsion is applied onto the skin.

So, how do Nylonpolys contribute to enhanced consumer experience?

Nylonpolys are used as texturizing agents, dry binders and emulsion stabilizers. The spherical shape and sponge-like structure give a soft feel and enhanced spreadability leading to creating a soft glide of the formulation upon application. This is due to the particle size and density of Nylonpolys that allows the formulation to be balanced throughout its shelf life and also for the extended stability.

Not just this. They can also be used as a fragrance or active delivery system as they can absorb liquids 25% of their own weight. That’s right! Fragrance and active loaded Nylonpolys are available as customized form as per customer preferences.

What’s more?

From a technical and formulation standpoint, prolonged essence of nylonpolys allows the formulator to include the molecule in almost every format and application benefit.

Let’s understand this distinctively.

Skin Care has the widest usage of Nylonpolys:

Nylonpolys can be used in skin care emulsions as texturizing and mattifying agents which can also be used as emulsion stabilizers. Depending on the size and surface treatment, different sensorial perceptions can be achieved i.e., bigger particles feel drier and powdery whereas the smaller ones have a more wet and fluid feel. Nylonpolys are ideal anti-pollution agents, as they prevent dust and other airborne particles from attaching on the skin.

Sun Care applications with complete photostability:

The bigger Nylonpolys are ideal for sun care emulsions as they can be used to reduce the tackiness and shininess of sunscreens having compatibility with both inorganic and organic UV filters.

NYLONPOLY® significantly enhances texture and application in color cosmetics:

Nylonpolys can be used in both loose and pressed powder applications and in colour care emulsions such as foundations, primers and highlighters. Nylonpolys bring many benefits to powder applications as dry binders, improve pressability preventing cracking because of their sponge-like structure which entraps air. Nylonpolys enhance application properties by acting as dry lubricants due to their spherical shape and they give a soft, mattifying applications. In foundations and in other colour care emulsions, Nylonpolys are used to give a mattifying effect and to enhance the texture and application properties of the emulsions.

Considering all the above aspects, we say that, for consumers, feel of the product and the overall sensation experienced is key. And ultimately, the product must be considerably efficacious and result oriented. Texture is a key driver in all of these aspects. Overall, the benefits of texture are not only from a perspective of aesthetics, but performance as well. When we like the sensory effect, texture, and fragrance of a product, we will apply it better and more abundantly, thus getting better benefits from the product.