In the changing face of beauty and its perception, the modern world has invented many products and beauty regimes to ensure what is commonly believed__ “Beauty is skin deep”. Truth be told, this has given rise to a ‘conception’ that whatever is applied externally to the skin is supposed to enhance the beauty and health of it.

All of the personal care industry is hence busy inventing newer and newer technologies to ensure that the consumers are satisfied. Resultantly, we have seen many innovations in the Personal care segment that have stood the test of time. In a constantly evolving industry like this, the modern technology also has taken pace and apart from that the curiosity of the segment as a whole has resulted in more and more companies willing to participate in the research and development of such innovative products. That, for sure, has given rise to a whole new empire of what we call chemicals those are supposed to benefit the skin.

Within the arena of such innovative ingredients, most people find inspiration from Mother Nature itself, which undoubtedly has the greatest influence on our being. Considering the diversity that the nature has to offer, it is but natural for us to vouch for its advantages that directly provides us with so many possibilities to choose from. Each region from the globe beholds a different level of exclusivity.

One such unexplored territory is the Nordic region, which in literal terms means ‘Northern islands’, situated in Northern Europe and Northern Atlantic. Out of the Nordic region, Finland is rated amongst very few countries explored by mankind. Finnish nature is considered to be unique with short summers with long days and long winters with freezing temperatures. Therefore, the plants have a short but intense growth season. Due to high proton content, they are very rich in nutrients and micronutrients than the plants grown elsewhere. One such tree originating from Finland is the ‘Birch tree’ – Betula alba, which is one of the common indigenous species in Finland. Over 97% of Finnish forests could be certified organic, which is the reason one of the most common activities in Finland is Sap Tapping. It is an ancient tradition in Finland which produces a healthy, organic, high quality product called Birch Sap. During the tapping process, at the beginning of spring, a small hole is drilled in the Birch tree trunk and a natural, nutritious clear liquid flows out.

This Birch Sap – named as Nordic Beauty Birch Sap from The Innovation Company®, is nothing but vegetal water, also called as ‘Water of life’. As the name suggests, this product is detoxifying, purifying and is ideal for skin care. It is known to reduce inflammation and enhance hydration of skin from within. It is known to contain 17 amino acids, minerals, enzymes, proteins, antioxidants and vitamins all of which are very beneficial to the skin and hair. Indeed, one of the very few resources on earth to have these many vital nutrients. Hard to believe!

The benefits of Nordic Beauty Birch Sap have been tested and validated on both skin and hair. Just after 5 minutes of application on the skin, the skin microcirculation was seen to have increased by 17%. That’s a very good start. If the product was consistently applied for about 7 days, the skin hydration jumped to 32%. Real and Realistic!  Moreover, the tests on hair have proven that using Nordic Beauty Birch sap immediately enhanced moisture in the hair and smoothened them. All of these just by using the Sap itself. No additional products, no complicated formulations!

This product can hence, be used in many cosmetic formulations including creams, lotions, gels, shampoos, serums etc.  to offer intended benefits. In fact, it can completely replace water in formulations. After all, there is a reason why it is called “Water of Life ”__Water with so many more benefits. One can obtain an exceptionally efficacious formula without paying the price for water, which is the highest concentration of an ingredient in any formulation. Isn’t it a great deal?

What’s more is that one can give back to the nature rather than abusing it. By using Nordic Beauty Birch Sap in the formulations, one can contribute their bit to conservation of water. Not to forget, Water is a scarce resource in most parts of the world. If you agree, do get in touch with us for more information on this miraculous and conscious ingredient.