Clean beauty is growing more than ever, and the demand for clean concept with transparent products claims continues to prevail across all applications, including hair care. At our Technical Service and Application Center, we’ve created our own standards of what we define as clean beauty on the label a brand quotes through their products which you’ll see in action in our personal care ingredients most of which are nature inspired, means that a product that is not only Ecocert and COSMOS certified but also made without an ever-evolving list of ingredients linked to harmful health and environmental impacts.

Considering the research we undergo to study detailed chemistry for every single raw material is a crucial criterion for us to decide and curate our products. We look for scientific studies to ensure the safety and reliability of ingredients even before adding them to our portfolio. As we make our decisions about which ingredients we can live with and which we can’t, but the science can be murky and therefore to avoid even minute potency of any toxicity, we avoid the clear offenders. Do you want sensory enhancers as silicones in your leave-on formulations? We’re going to guess no.

Do we look for super effective, non-toxic, nature inspired ingredient with high performance ability? We do—and we study them, market them, and write about them. Clean beauty involves no compromises in terms of quality, efficacy, or luxury at this point; it’s a beautiful thing that preserves consumer’s definition of performance.

Opportunities prominently exist for brands to design clean and eco-friendly biobased hair setting and styling products that leverage naturally-derived ingredients without sacrificing on performance benefits upon application. DOW’s Maizecare Polymer has these key properties as inclination towards efficacy where reliability is the primary goal considered during the process of manufacturing raw materials. As a biobased hair fixative, MaizeCare™ Style Polymer is an ideal solution for formulators seeking environmentally-friendly ingredients offering two different variants of this hair fixative: MaizeCare™ Style Polymer, MaizeCare™ Style 100 Polymer.

MaizeCare™ Style Polymer is purely derived from nature’s corn that suggests a variety of styling benefits in haircare formulations. MaizeCare™ Style Polymer acts as a Starch-based film-forming biopolymer and styling aid that performs exceptionally across a wide range of product formats, helping to design desirable hold levels from instant to long lasting durability with excellent aesthetics.
We know it sounds too good to be true! Therefore we carry out different evaluation tests and look for the capacity and performance of the product in all terms.

MaizeCare™ Style Polymer is developed using corn and leveraging patented mechanical and thermal transformation to create a highly versatile polymer that can be used in styling products from creams to gels and sprays allowing to design creative textures and exceptional experiences to deliver the results curly-haired consumers are looking for in the regular routine lifestyle.

We promise the soft feel of the product upon application with the ability to retain its benefits for long term to create value a product. Whether a formulator is looking to set, style, hold, boost, retain, tame or define curly hair—MaizeCare™ Style Polymer is the ultimate solution.

This non-GMO ingredient is said to provide curl definition and retention, styling ease, flexible hold, frizz control, sebum/oil absorption and volume. Additionally, it can be used as a film-forming agent and to impart humidity and almost no flaking which otherwise works other way around.

MaizeCare Style Polymer reportedly has comparable performance to synthetic film formers with an added benefit of being non-hygroscopic thereby reducing the excess moisture absorption on the hair leading to desired hair settings without compromising on the after feel. Additionally, it can be used in various forms such as powder; and in aqueous dispersions, it forms a natural film.
The active is listed in the Catalogue of Cosmetics Ingredients used in China and is COSMOS-approved. MaizeCare™ Style Polymer is the advanced chemistry that taps the need for perfect hair styling and also provide the soft after feel.

For more information on any of our products; get in touch with us through info@vimallifesciences.com.