The accelerated beauty personal care trend is a hyper-connected world of today, influenced by social media and online engagement. Based on the rising demand of the efficacious formulation, production of more valuable finished goods is need of the hour. Quick turnaround brands create “on-trend products” that are produced and launched quickly. To tap the trend desires, we engage our formulation with ready-to-use technologies that minimizes the time and enhances the efficiency of the process.

Keeping the demand in consideration, innovations in the formulations are also scaling up. In order to achieve a desired formulation, proper manoeuvre is always required. When it comes to acquiring a desired shade in color cosmetics the task seems to be up the creek, this is where the innovation has again taken over and has become the troubleshooter.

According to our research, we have discovered that the use of color dispersions can easily reduce these type of intermediate steps and provide the best results along with the prominent consistency in consequent batches.

Let us first closely see what are color shade dispersions-

The term “color shade dispersions” is often used synonymously with colorants, color concentrates, and pigment preparations. A dispersion is characterized as particles dispersed in a continuous phase of different composition in order to achieve a desired shade in a formulation.

If we talk about the benefits that one can get in a formulation by using the pre-dispersed blend, the list is going to be unceasing. Yes! This is in-fact true. Well let’s see how. By using a pre-dispersed blend in a formulation one can definitely eliminate the additional steps and hazards.

Naming few would be, grinding, mixing the right composition of iron oxides, blending and designing the perfect shade. This can be achieved with cold process which is likely to save the man-power, excessive water usage, heat emission, CO2 emission, carbon footprint and much more making it a production efficient formulation over-all with added benefit of cost-cutting. This will also eliminate some color correcting issues and will provide better stability in a formula keeping it consistent with every use.

Do we not look for all of these very vital properties while formulating foundations, concealers or BB creams? Well, we think we all do and that’s where The Innovation Company’s stand-alone ingredient, CREASPERSE® BB comes into picture, this distinctive ingredient is a pre-dispersed blend specially for color shades dispersion. It is used in BB creams and foundation and all other color and skin-care formulations.

CREASPERSE® BB is based on a choice of photo-stable emollients either from natural or synthetic origin in which Iron Oxides and Titanium Dioxide are dispersed. The color shades of Iron Oxides and Titanium Dioxide present in it are fully developed allowing a simplified use. These materials provide a tint to a formulation along with the purpose of reducing the appearance of whitening, and chalkiness and are ideal to avoid all the dusting problems. It can be used in all types of emulsions as well as in anhydrous systems.

A BB cream is a 3 in 1 cream which unifies, corrects and gives brightness to the skin and when we talk about acquiring a desired shade in a BB cream, the task seems to be an uphill battle as the BB cream should match perfectly with the type and the complexion of the skin it has to be formulated scrupulously. This is why CREASPERSE® BB offers over 10 shades specially for BB creams and full coverage formulations so as to achieve a desired shade without any additional work. Moreover, the typical use level can be adjusted according to the desired coverage.

Along with a distinctive formulation CREASPERSE® BB comes with 4 different and key types, all carrying a unique approach as below-
Creasperse® BB AF, Creasperse® BB DF, Creasperse® BB VS, Creasperse® BB HVO.

When we scrutinized about the benefits that CREASPERSE® BB provides in a formulation we were astound to know that a pre-dispersed color shade dispersion can come with such note-worthy advantages. CREASPERSE® BB can be adapted to hot and cold process. As it is easy to formulate, the task of color shading has become a cinch resulting in subtraction of sedimentation in the ‘final product with perfect dispersion. Apart from this, it is photo stable and thermostable ingredient with fully developed dispersions. Using all the same offerings as mentioned, our Technical Services and Innovation Centre (TSIC) has yet again managed to formulate the range of innovative prototypes with this splendid ingredient in the best possible way. All in all, CREASPERSE® BB can make our formulation game stronger than ever before.

When talking about the market survey we could understand that there’s still a huge market gap though this inventive ingredient is a solution for global applications. The pre-dispersed formula works on providing both the tinted and full-coverage formulations as it is equally a colorant and sensory enhancer.

Bottom line- Pre-dispersed colorants are appropriate and effective to be used in color cosmetics. The options available starting from types to shades are immense allowing the ingredient to be used in broader aspects practically making the formulation hazardous free. Furthermore, the added benefits of eliminating the initial handling and preparation of pigment powders reduce the cost and time. These benefits are vital into final formulation since dispersions are of high quality, consistency, and are easy to use and incorporate.

‘On deck color shade dispersion’ is what we call it!